You’ll soon be able to get Google Assistant to respond to a custom ‘wake word’. That’s the phrase you use to activate the voice assistant.
Up until recently, your options have been ‘Okay Google’ or ‘Okay Google’. Google then added ‘Hey Google’ for those users that wanted something a bit more informal, but now it looks like you’re going to be able to use anything you’d like.
This is going to come as a relief for anyone who would rather not call out the name of a major corporation every time they want a traffic update.